Posh French Coffeeshop Cafés Richard Opens In Genting Sky Avenue Mall
Cafes Richard’s history began in
1892 with a warehouse. In 1938, Henri Richard purchased the warehouse from his
cousin and started a wine business, supplying fine wines to hotels and cafes in
By the time his sons Pierre and Andre
joined the business, they realised there was a demand for coffee. So they began
roasting coffee in 1955, an endeavour which gained so much traction that the
Cafes Richard brand is now responsible for 2.4 million cups of coffee a day and
is often called the No.1 coffee roaster in France.
For over 125 years, Cafes Richard has
resolutely remained in its homeland of France. But recently, the brand took a
leap of faith, and spread its wings to Malaysia. Or more specifically, to Genting’s
new SkyAvenue mall.
The move is in tandem with Genting
Malaysia Berhad’s newly-inked franchise agreement with Cafes Richard to set up
the world’s first Cafes Richard retail cafe at Resorts World Genting.
“We were attending one of the leading
F&B shows in the world and came across Cafes Richard. Normally, we look,
taste and move on. However, their brand was so captivating that our team spent
more than an hour absorbing the passionate and professional presentation.
“It was not long thereafter, that we met
up with Anne Bellanger in Paris, to explore how we could partner with them to
bring a taste of luxurious Paris to Genting,” says Datuk Edward Holloway,
senior vice president of hotel operations at Resorts World Genting.
Cafes Richard evokes
a sense of Parisian chic, with monochromatic floor tiles, cloth awnings and
other bits and bobs to recreate a French feel.
Bellanger, the managing director of Cafes Richard in Paris and the
granddaughter of Henri Richard, says opening outside of France is completely
foreign to the family-owned business, and she is hopeful it will be a
Anne Bellanger says
her grandfather couldn’t have imagined the brand travelling all the way to
Malaysia, but she is excited to see how Cafes Richard will fare in Genting.
“It is the first time we are opening a
Cafes Richards outside France and it is a completely new adventure, so we hope
it will be a great success. I think my grandfather could not have imagined
this, because it’s a new world – an evolution,” she says.
Cafes Richard is renowned as coffee
roasters and the brand has – since 1976 – had a coffee roasting operation in
Gennevilliers, which roasts 10,000 tonnes of green beans every year, sourced
from plantations in Kenya, Ethiopia, Brazil, Papua New Guinea, India, Colombia,
Mexico and Guatemala, among others.
The roasting process is tailored
according to the blends and varieties of coffees, with computer-coded recipes
that are carefully guarded. Overall, according to Bellanger, the brand imports
some 30 single origin coffees and roasts and sells blends and single origins to
restaurants, cafes and hotels in Paris and throughout France as well as some
The coffee that is roasted in France
will be delivered to the Genting outlet, and Bellanger says they are careful to
ensure the coffee is packaged well and remains intact and in good condition
“Coffee is very fragile so we have to
preserve it in hermetic packaging. And we have special paper and a system so
the oxygen doesn’t go inside, because coffee has to stay away from oxygen and
light, because it is very fragile,” she says, adding that she thinks Genting’s
cool climate is better for coffee than the hot, humid preserve of Kuala Lumpur.
Cafes Richard’s brand ambassador
Thibault K. Bidi says the roasted coffee beans can last for a few months once
packaged but must be used within 48 hours of a package being opened.
K. Bidi is Cafes
Richard’s brand ambassador and has been in Genting for the past seven months.
To train the staff at Genting to the
standards and specifications of Cafes Richard, the brand’s master roaster
Michael McCauley (a barista trainer and judge at international barista
competitions) personally trained 14 local baristas at the SkyAvenue outlet in the
art of making and serving coffee.
Two Genting staff were also sent to
Cafes Richard’s training centre, the Academie du Cafe, in Paris, to further
their knowledge while K. Bidi has been in Malaysia for the past seven months to
ensure that Cafes Richard standard operating procedures are followed to the
letter, and the baristas are fully prepared for the task at hand.
In terms of aesthetics, the Malaysian
Cafes Richard (which took one year to build) imbibes the spirit of the Parisian
Comptoirs Richard (the gourmet retail boutiques of Cafes Richard), with
black-and-white mosaic floor tiles, cloth awnings, wicker chairs and pendant
lamps all adding an air of French chic.
“The decoration is very French in style
and has a very elegant atmosphere. We tried to design it this way, to make it
an experience around coffee and tea,” says Bellanger.
So just what’s on the menu at Cafes
Richard? The outlet has all sorts of coffees to satiate caffeine lovers,
including the Perle Noir, an exclusive Cafes Richard 100% Arabica brewed in a
French-style espresso, iconic of the Parisian brasseries. There are also a host
of custom-made coffee cocktails and mocktails created exclusively for the
Genting outlet by McCauley and Bidi after three months of intense tasting and
Coffee for every
You could try coffees made using slow
coffee methods like French press, Chemex, syphon and cold drip, which uses a
range of coffee beans like Sumatran Orang Utan coffee (whose proceeds partly go
to the endangered orang utans in Indonesia), Costa Rica Tarrazu, Ethiopian Moka
Yrgacheffe and uber-premium Jamaica Blue Mountain.
cold drip method takes six hours to make and involves 60g of coffee, balanced
against 700ml of cold water infused with different fruits and spices. The
extracted coffee drops at a rate of one drop a second, has very little acidity
and is best savoured cold.
Cafes Richard roasts
single origin and blends, which are sold to hotels and cafes throughout France.
Every day, 2.4 million cups of Cafes Richard coffees are served.
The syphon method produces a medium body coffee that takes
three to four minutes to yield one serve. Then there is the classic French
press method, which is great for a morning cup of coffee that is full-bodied
The Chemex method, meanwhile, produces
a light coffee that is great if you’re a newbie to the world of coffee, as
there is no bitterness produced by this method.
There are also a range of hot milk
beverages, like cappuccino (RM17), cafe mocha (RM20) or the house-made Latte
Jardin Fleuri (RM20) which is a hibiscus, rose and elderflower latte that is
suffused with floral notes and is warm and soothing from start to finish.
the mocktail selection, have a go at the Kawa Mint (RM28), which is made from
espresso, fresh mint and ice. This refreshing beverage is fresh and full of
herbaceous flavours with caffeine undertones.
If you’re after something out of the
ordinary, try the Spicy Monkey (RM28) where coffee and tea converge in perfect
harmony. The star players here are the cold extracted Sumatran Orang Utan
coffee, spiced rooibos and sweet chilli syrup. The drink is punchy and
surprisingly spicy, with flavours that meld well together.
For a shot of something alcoholic, try
the Coffee In The Clouds (RM38), a cocktail inspired by the classic White
Russian. The cocktail combines homemade Cafes Richard coffee liqueur with vodka
and a cloud of milk and is surprisingly soothing and smooth, for a drink with a
potent shot of vodka in it!
In terms of food, Cafes Richard has
some classic French offerings like French onion soup (RM21) as well as
interesting-sounding dishes like spaghetti with braised escargot and cream
From the dessert options, the assorted
macarons (RM25 for three) are not-to-be-missed. These macarons are luscious
with a nice bite, and not overly sweet. The French chocolate mousse (RM20) is
also divine – silky smooth with intense chocolatey flavours guaranteed to send
you straight to chocolate nirvana.
says that as this is their maiden outlet outside France, ensuring that
consistency and quality are delivered is topmost priority for the brand, and
she and other educators will be making frequent visits to Genting to check that
things are in order.
slow coffee methods available at Cafes Richard include slow drip, syphon,
French press and the Chemex (pictured here) which produces different sorts of
coffee strengths, depending on your preference.
“Some experts from Academie Du Cafe will spend a few months
here and they will come back several times a year to make sure that the quality
is always good. We have to listen to the comments to see if our choices are
good for Malaysians – we are here to listen, to learn and to be very, very
close to the team and to the consumer,” she says.
1, SkyAvenue Mall
69000 Genting Highlands
Tel: 03-6101 1118
Opens daily, 10am to 10pm
Source from : http://www.star2.com/food/food-news/2017/04/13/famous-french-coffee-roaster-now-in-malaysia/
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