Around 5,000 life insurance practitioners from 13 countries in the Asia Pacific are expected to attend the 16th Asia Pacific Life Insurance Congress (APLIC) 2017 at Resorts World Genting.

Held from May 17 to 19, 2017, the event will be hosted by the National Association of Malaysian Life Insurance and Family Takaful Advisors (NAMLIFA). Themed Together as One, the congress aims to promote the business development and productivity of financial services professionals.


(From left) NAMLIFA's Bong and Low, MCEB's Zulkefli

James Bong, NAMLIFA’s president said: “There will be 30 speakers during the event, sharing their experience and expertise. The programme will cover mix of topics that includes sales and marketing, financial and investment planning, agency management, motivation and personal development.”

On why Resorts World Genting was chosen as the venue, Bong said: “It is a one-stop centre with facilities that can accommodate a large group of 5,000 people. Meeting facilities the organising committee considered in Kuala Lumpur could not accommodate more than 3,500 people.”

Low Kai Foo, marketing director at NAMLIFA who was also on the bid committee, said Malaysia won the bid against Hong Kong and Japan due to NAMLIFA’s past track record of hosting APLIC, the weak ringgit, and warm Malaysian hospitality. It is the third time NAMLIFA has won the bid to host APLIC in Malaysia; the previous two congresses were in 2005 and 1993.

Malaysia Convention & Exhibition Bureau’s CEO, Zulkefli Sharif, said: “Malaysia’s hosting of this important and highly anticipated industry event is testament to the efforts being made to position our country as a premier destination for business events.”

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