Citi Partners with Resorts World Genting for the ‘Citi Rewards You’ Weekend Fiesta


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Left to Right: Katherine Chew, Vice President of Resort Communications and Public Relations, Resorts World Genting; Clarence Tan, Vice President of Loyalty and Acquisition, Resorts World Genting; Elaine Fan, Citi Malaysia Consumer Business Manager and Zuliana Tann, Citi Malaysia Head of Corporate Banking at the Weekend Fiesta launch

Citi credit and debit cardholders as well as Genting Rewards Card members were in for a real deal recently at Resorts World Genting. The ‘Citi Rewards You’ Weekend Fiesta was recently held at the Genting International Convention Centre (GICC) with discounts and prizes given out totalling RM500,000. Card transactions over the weekend were estimated to have exceed RM2 million. Citi’s target was for a 10% growth in new cards’ issuance. During the three-day Weekend Fiesta, there was eight hours of fun and promotions lined up daily including the Citi RM8 Early Bird Sale, the Citi Special Flash Sale and appearances by the mascots of Skytropolis Funland ‘Tabby the Tiger’ and ‘Allie the Elephant’ twice daily. On top of that, VIP members enjoyed a Barista Experience by Cafés Richard and a wine tasting event at the GICC. 

Present at the fiesta were Elaine Fan, Citi Malaysia Consumer Business Manager and Lee Thiam Kit, Head of Business Operations and Strategies, Resorts World Genting.  Also present were Zuliana Tann, Citi Malaysia Head of Corporate Banking and Clarence Tan, Vice President of Loyalty and Acquisition, Resorts World Genting.

“Citi has always had a long-standing relationship with Genting Group of more than 25 years across our Citi network. This is the first time that we are partnering with Resorts World Genting to bring an event of this scale to both Citi customers and Genting Rewards card members. This first ever strategic collaboration between Citi and Resorts World Genting showcased Resorts World Genting’s extensive offerings to Citi card members to bring exceptional offers and rewards to both our customers.” said Elaine Fan. 

“Integrating digital innovation and new technology in financial services to deliver a remarkable customer experience is priority for us at Citi. We are a dominant card player and digitisation has transformed our operations giving us competitive advantage and a clear brand differentiation,” she added.

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Left to Right: Katherine Chew, Vice President of Resort Communications and Public Relations, Resorts World Genting; Clarence Tan, Vice President of Loyalty and Acquisition, Resorts World Genting; Elaine Fan, Citi Malaysia Consumer Business Manager and Zuliana Tann, Citi Malaysia Head of Corporate Banking at the Weekend Fiesta launch

“Besides having exciting events at the resort, we are pleased to have the opportunity to partner with Citi to organise the ‘Citi Rewards You’ Weekend Fiesta at Resorts World Genting, where exceptional offers were made available to our visitors including over four million Genting Rewards Card members.  At the same time we’d like to welcome all Citi card members to the resort to enjoy the many new attractions we have to offer.’ said Lee Thiam Kit, Head of Business Operations and Strategies, Resorts World Genting.

It was Citi’s first ‘Citi Rewards You’ fiesta at Resorts World Genting, where a wide range of products and services in various categories with more than 50 brands such as Pandora, Dyson, Samsung and Harvey Norman were up for grabs.

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Elaine Fan, Citi Malaysia Consumer Business Manager (second from left) and Clarence Tan, Vice President of Loyalty and Acquisition, Resorts World Genting (far right) at the barista experience by Cafés Richard at Resorts World Genting

In 2017, Citi held its first ‘Citi Rewards You’ Carnival for over 150,000 Citi card members. The carnival which successfully integrated digital innovation and new technology in financial services saw a 300% increase in Citi Mobile Apps downloaded. More than 900 million rewards points were redeemed at approximately 150 merchants and exhibitors.

Citi has embarked on innovative solutions for its cards business such as real time pay with points, upgraded mobile banking platform empowering customers to personalise their credit card needs and live chats for customers to engage with Citi 24 hours daily.
 

Please visit www.citibank.com.my/RWG or www.rwgenting.com for more information and terms and conditions or alternatively call +603 6101 1118.

 


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